Luxury brands have performed exceptionally well, with Cartier, the fastest-rising brand across all categories, growing its value by 88% to $10bn. Apple is the world’s number one most valuable brand, growing 55% to US$947bn, followed by Google (No.2 $820bn +78%). Portfolio brands that continue to innovate and diversify their offer continue to grow. This growth is reassuring, considering the backdrop of high inflation and an unpredictable global economy. The total value of the 2022 Kantar BrandZ Top 100 Most Valuable Global Brands has grown by 23% to reach almost $8.7 trillion. Across 13 categories, brands from Food & Beverages, Fast Food and Luxury proved to be the most resilient as they retained the greatest share of 2022 valuesĮxplore how the world’s most valuable brands have faced the challenges of the past year and the opportunities to chart a path to future growth through differentiation, pricing, sustainability and more in the new global report.Nine brands returned to the brand ranking, including Pepsi (No.91 $19bn) Colgate (No.95 $18bn) and Pampers (No.100 $17bn).Two Chinese brands join the Global Top 100: Shein (No.70 $24bn) and Nongfu Spring (No.81 $22bn).16 brands grew in value with Indian telecom provider, Airtel (No.76 +24%) the fastest riser in the global ranking.Coca-Cola re-joins the Top 10, rising seven places to No.10 and increasing its brand value by 8%.Apple remains the number one most valuable global brand, with a brand value of US$880bn, followed by Google (No.2 $578bn) and Microsoft (No.3 $502bn).Highlights from the new brand valuation ranking and report, based on the opinions of more than 4.2 million respondents about 21,000 brands across 540 categories, include: And this $6.9 trillion also comes out higher than the value predicted by the rankings’ pre-pandemic growth trajectory. Even after recording a 20% year on year decline for 2023, the $6.9 trillion total value of the world’s top 100 most valuable brands still sits well above the rankings’ 2020 level of almost $5 trillion. In every market, in every region, branded businesses continue to chart their course through a new age of disruption and volatility.Īnd yet, with this volatility comes transformational change.
0 kommentar(er)
